Schedule and programming

Programmes are selected and assigned to specific time slots so as to create an audience which, due to its demographic characteristics, would be attractive to advertisers. The audience share data is studied in detail during the planning process to determine which programmes attract viewers and to predict market trends. In this way, the Group can be certain that its programming fully meets the expectations of both the audience and advertisers. Maintaining customer loyalty is crucial when preparing a new schedule. Programmes must appeal to viewers and positively influence their decisions to watch a channel.