Programmes are selected and assigned to specific time slots so as to create an audience which, due to its demographic characteristics, would be attractive to advertisers. The audience share data is studied in detail during the planning process to determine which programmes attract viewers and to predict market trends. In this way, the Group can be certain that its programming fully meets the expectations of both the audience and advertisers. Maintaining customer loyalty is crucial when preparing a new schedule. Programmes must appeal to viewers and positively influence their decisions to watch a channel.
- Introduction
- Business
RESIDENTIAL BUSINESS SEGMENT
PAY TV
ONLINE VIDEO
INTERNET
MOBILE TELEPHONY
BUNDLED SERVICES
SALES AND MARKETING
TV PRODUCTION AND
BROADCASTING SEGMENT - Stakeholders and environment
- Financial statements
- Approval of the consolidated financial statements
- Consolidated Income Statement
- Consolidated Statement of Comprehensive Income
- Consolidated Balance Sheet - Assets
- Consolidated Balance Sheet - Equity and Liabilities
- Consolidated Cash Flow Statement
- Consolidated Statement of Changes in Equity for the year ended 31 December 2013
- Consolidated Statement of Changes in Equity for the year ended 31 December 2012
- Notes to the Consolidated Financial Statements