- Cyfrowy Polsat - http://www.annualreport2013.cyfrowypolsat.pl -
Our viewers and customers
We offer our viewers and customers entertainment, which is particularly important to Poles. Polish people spend over four hours per day in front of the TV set, and television is a source of entertainment, information and leisure for them. Recent years have seen a significant rise in viewers’ – and therefore our customers’ – awareness. They know their rights and are familiar with the TV products and offers available on the market. The constantly growing number of TV channels is also affecting the market, making it more fragmented and highly competitive.
Considering these conditions, we make every effort to ensure a high quality of our products and services, including customer service. With this in mind, we readily embrace latest technologies, constantly improve our channel list, and take care to maintain good relations with our subscribers and high viewer satisfaction, which translates into a higher audience share. For a number of years now POLSAT, our flagship channel, has been among the most popular TV channels in the 16–49 age group. The Cyfrowy Polsat and Telewizja Polsat brands are recognisable, popular, and appreciated by Polish consumers. According to GFK Polonia, we can boast the highest (87%) spontaneous brand awareness among digital satellite TV operators in Poland (percentage of the target group that can name the brand without any prompt from the surveyor, according to GFK Polonia’s image survey, October 2013).
We believe that our brands are associated with high-quality services offered at attractive prices, addressed to entire families.
Cyfrowy Polsat’s Internet Customer Service Centre: www.icok.cyfrowypolsat.pl.
For more information on customer service tools, see the ‘Sales and marketing’ section of this report.
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