Mission, vision, strategy

Who we are
We are at the forefront
of the Polish media market,
both in the area of producing and delivering TV content, while at
the same time providing telecommunications
Who we want to be
We aim to become the leader of the entertainment market in Poland. We will produce and deliver the most attractive content using the best state-of-the-art technologies to provide high quality multi-play services, while maintaining the highest levels of customer satisfaction.

Our strategic objectives

Building value of our residential customer base
by increasing the number of subscribers and average revenue per user (ARPU), and by maintaining high levels of customer satisfaction.
Building value of our
television production and broadcasting segment

by maintaining the audience share of our channels, improving the viewer profile, and broad distribution of our content.
management of the cost base by exploiting synergies across our integrated media group.
Our primary objective is to become the number one player on the Polish entertainment market. We intend to achieve this goal both by providing high quality products and services to residential customers, as well as by acquiring and producing programming content of superior quality and delivering it to Polish households using cutting-edge technologies.