We would like to effectively shape the environment in which we operate. To that end, we have become a member of or a partner to various organisations that work to promote the industry’s and the market’s development and that bring together experts in the areas important to our business. We support the advancement of technology and related legislative processes. We have established cooperation with many partners in this area, including the Polish Chamber of Information Technology and Telecommunications (Polska Izba Informatyki i Telekomunikacji, PIIT), Polish Chamber of Commerce for Electronics and Telecommunications (Krajowa Izba Gospodarcza Elektroniki i Telekomunikacji, KIGEiT), Polish Foundation for the Development of Electronic Communication PIKSEL (Polska Fundacja Wspierania Rozwoju Komunikacji Elektronicznej PIKSEL), Polish Chamber of Digital Broadcasting (Polska Izba Radiodyfuzji Cyfrowej, PIRC), Polish Chamber of Electronic Communication (Polska Izba Komunikacji Elektronicznej, PIKE), and the Polish Confederation of Private Employers Lewiatan (PKPP Lewiatan). All these organisations support the industry’s development, promote initiatives driving technological progress, make efforts to ensure friendly legal and regulatory frameworks that are conducive to development of the entire industry, the market and – in the case of PKPP Lewiatan − individual companies, while protecting consumer rights. They are also engaged in educational efforts concerned with modern electronic communication.
We consistently promote fair play in TV signal circulation, and protect consumer rights in this respect, since 2004 in collaboration with the SYGNAŁ Association of TV Programming Distributors in setting up various events, including training for law enforcement officers (the police and prosecutors), seminars, conferences, and educational campaigns. One of the 2013 events in this area, held under the patronage of the SYGNAŁ Association, was the conference ‘Property on the Internet. Polish and International Experiences in Fighting TV Piracy’.
As a listed company, we constantly cooperate with the regulator and other capital market institutions, such as the Polish Financial Supervision Authority (KNF), the Warsaw Stock Exchange, the Polish National Depository for Securities (KDPW), the Polish Association of Listed Companies (SEG), the Polish Association of Individual Investors (SII), and the Polish Association of Brokers and Investment Advisers (ZMiD). Pursuing an active investor relations policy, we maintain constant contact with our shareholders (investment fund management companies, open-ended pension funds), as well as independent brokerage houses.
As Poland’s pioneering provider of the ultrafast LTE broadband service and a company offering a broad array of online services, we make an effort to actively participate in the progress of the interactive services market and in the process of formulating the standards that describe it. We are a member of IAB Polska, aiding the processes of educating the market and setting quality standards, and offering our support to efforts aimed at promoting the Internet as an effective advertising medium. Moreover, we are the co-owner of Polskie Badania Internetu, a company established to set a standard for Polish surveying of the Internet.
Our station’s audience is measured telemetrically by Nielsen Audience Measurement, whose surveys provide a benchmark for all TV stations, media planners and advertisers present on the Polish market. Polsat Media Biuro Reklamy, our advertising office, is also a member of the EGTA association of television and radio sales houses.
We take care to ensure secure and high-quality internal and external audit processes. Our employees follow procedural guidelines issued by the ISACA and the IIA Polska Internal Auditor Association (Stowarzyszenie Audytorów Wewnętrznych IIA Polska). We also seek to raise the internal awareness of the role of audits, and to disseminate knowledge of audit processes and standards for their efficient and reliable performance.
Under the current legal framework in Poland, our operating markets are regulated by the following entities:
- telecommunications market (the Internet and mobile telephony): the Office of Electronic Communications (UKE),
- radio and television: the Office of Electronic Communications and the National Broadcasting Council (KRRiT),
Digital terrestrial frequencies are allocated by the UKE, whereas the KRRiT grants rights to broadcast content.